Branson

Welcome to Branson, Missouri: The Ozark “Live Entertainment Capital”

Located in southwest Missouri and part of the Branson Micropolitan Statistical Area (Taney County), Branson has about 12,638 residents per the 2020 Census—about 77.8% White, 10.7% Hispanic or Latino, with growing racial diversity over the last decade . It serves as a vibrant hub known for year‑round live entertainment, scenic lakes, and a strong family-oriented community .

Community & Lifestyle

• Branson is world-renowned for its entertainment scene, featuring over 50 theaters along 76 Country Boulevard and other venues hosting music, magic, comedy, and drama, often earning titles like “Live Entertainment Capital of the World” .
• Outdoor amenities abound: Table Rock Lake, Lake Taneycomo, cave tours, hiking trails, scenic railway, and attractions like Silver Dollar City and The Shepherd of the Hills Outdoor Drama .
• The city fosters a year-round tourism economy but retains a strong community feel, attracting residents and visitors alike .

Schools & Education

• Branson is served by the Branson R‑IV School District, educating around 4,789 students PreK–12, with a 15:1 student-to-teacher ratio .
• Branson High School is the sole local public high school, serving approximately 1,448 students and ranking among the largest in Taney County .

Housing Market Snapshot (June 2025)

• Median listing price: ≈ $264,000, down about 2.1% year-over-year .
• Median sale price: ranges from $235,417 (Zillow), with a typical final sale price around $273,000, showing +12.9% growth over the past year according to Redfin .
• Inventory & Days on Market: Around 734 active listings, median time on market roughly 36 to 48 days depending on source .
• Market conditions are relatively favorable to buyers, with a high percentage of homes selling under list price, and modest supply increasing slightly in June (~7.9%) .

Demographics & Lifestyle

• As of 2020, average household size was ~2.3, with a median age around 38.9 years; about 19% of residents are 65 or older .
• Median household income is approximately $44,200, with median family income of $50,200, and a poverty rate of about 22%, particularly elevated among younger residents .
• Taney County per capita income (~$35,900) positions Branson as middle-income within the U.S., with significant local variation in wealth .

Why Branson Is a Smart Buy & a Great Place to Live

• Affordable housing in an attractive setting: Median home values well below national average while offering strong quality-of-life and entertainment .
• Strong tourism-driven economy paired with local charm: Supports amenities, retail, healthcare and seasonal employment options.
• Ideal for retirees, families, and lifestyle buyers: Scenic Ozark environment, community events, and easy access to lakes and natural recreation.
• Relatively stable and balanced housing market: Moderate appreciation year-over-year with reasonable inventory and marketing times.

Branson offers an exceptional combination of affordability, entertainment culture, and community appeal—making it a smart destination for both living and investing in real estate.